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From:

TOM JOYNER'S MORNING SHOW


Tom Joyner wants this information to reach his listeners.. You have probably heard of 'NUD'
as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate)
is the acronym for a very subtle and little-known marketing term specifically directed toward
people of color.

'Non Urban Dictate' These three words essentially mean that a company is not interested in
the Black consumer. A NUD label means that a company does not want their marketing and
advertising materials placed in media that claim an urban audience (black folks) as their main
target. There are legitimate reasons for companies not using urban radio. It may be that
Blacks don't index high in certain categories or that a company's strategy is to market to the
Black consumer down the road after they have established a strong position in their primary
target. But, NUD usually means that a company is not interested in the Black consumer.
Companies evade discrimination liability by embracing20it as theory rather than policy. As a
service to Black consumers, the Urban Institute will list all companies that have a NUD policy.
Armed with this information, we feel that Black consumers will be able to make informed buying
decisions.


Here's a list of Companies with NUD policies:

1. Starbucks

2. Jos. A Bank

3. Comp USA

4. Weight Watchers

5. Keebler

6. Life Savers

7. Continental Airlines

8. Northwest Airlines

9. America West Airlines

10. HBO - Apollo Series

11. Paternal Importers

12 Calico Corners

13. OMScot

14. Pepperidge Farms

15. Ethan Allen

16. Busy Body Fitness

17. Mondovi Wines

18. Builders Square

19. Pottery Barn

20. Lexus

21. Aruba Tourism

22. Ciba Vision

23. Kindercare

24. Grady Restaurant

25. Eddie Bauer

26. Don Pablo

Please spread this information on to any other consumer that you consider a friend

and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.

The Urban Institute
2100 M Street, NW .
Washington
Companies Not Interested In Black Consumers
E-newlstter
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